The definition of a trademark is a word, phrase, or logo that identifies the source of goods or services. Trademark law protects a business’ commercial identity or brand by discouraging other businesses from adopting a name or logo that is “confusingly similar” to an existing trademark. A trademark not only sets your company apart from the competition but it also allows your company to have a distinct brand that people associate with. Some companies have brands so strong that they are not only household names but ingrained into our minds and are looked at as a symbol of comfort and nostalgia, for example, the famous coca-cola logo. So you have an amazing product that you have invested all of your time, energy, and money into. You are almost sure that people will buy it and it will be very popular. So what’s the next step? Branding your product with a trademark is a great place to start. This is the perfect time to look into hiring the best trademark law firms you can find. There are certain key things to look for when searching for the best trademark law firms in your area.
Finding the right law firm for any scenario is a matter of what and who you feel comfortable with and what fits your needs the most. The law firms culture, values, and experience are all things that should be at the forefront of your mind and will greatly affect the decision making process. There are also factors that logistically should make sense to you. Is the firm within driving distance for you to visit and make a face to face connection with the attorneys is made? This group of attorneys could possibly hold the fate of your business in their hands so you will want to make sure that you are all on the same page and have similar goals regarding your case. You have to keep in mind that your trademark is the direct representation of your company and the first thing consumers will see before even knowing what it is you are selling. So keep in mind that every time you are in the eyes of the consumer it is your trademark they see. Finding the best trademark law firms can be a tough task but you really have to be picky and find one that works for you. To help clients protect their intellectual property rights, trademark attorneys are also able to provide a host of trademark and copyright transactional services, such as assignments, licenses, work for hire agreements, and a variety of general business contracts.
Your mission as a business owner is to make money and make sure your business experiences consistent growth. You simply cannot do everything yourself so it is imperative to hire the subject matter experts who can protect your intellectual property and make sure your coveted trademark is secure and safe. You do not want the horrible experience of losing your asset it a drawn out legal battle. You also do not want people associating your brand or trademark with another product or a competitor who is trying to move in and take your business. There have been huge settlements and lawsuits over trademarks throughout history so just because a company is bigger than yours with more financial access does not mean you are not entitled to your rights to protect the intellectual property of your business.